How it works

1.

Tell us about your game

A short summary, your game's genre, themes, mechanics, and similar games.

2.

We surface likely creator fits

See creators ranked by how well their content and audience matches your game.

3.

Efficient outreach with our workflow

Use our relations manager and advanced filtering to manage outreach in one place.

What we look at

SpawnRadar uses several observable signals to estimate how well a creator fits your game. Your game definition directly influence who surfaces. If you play around with the definition of your game you will get different results.

Your game definition

Your genres themes mechanics and similar games define the profile SpawnRadar matches against. The more specific you are, the better the results.

What creators play

SpawnRadar looks at the games a creator has recently played across Twitch and YouTube. The genres, themes, and mechanics of those games are compared against yours.

How creators present themselves

SpawnRadar also looks at how creators describe themselves, such as their bios and other profile-level signals beyond the games that they play.

Similar game boost

When you name specific similar games, creators who have actually streamed those titles are ranked higher. Note that the games must exist on IGDB.

What a match means

A strong match means

There is proof that the creator could like your game.

A strong match does not mean

Guaranteed interest, response or coverage.

How to use the results well

Start with the strongest fits

The list is a prioritization aid. It helps you decide where to spend attention first.

Use filters deliberately

Narrow by reach, relevant games played, or platform contact options based on the campaign you are running.

Work from a steady outreach cadence

A small, consistent daily goal is usually better than large bursts. It keeps the pipeline moving and makes follow-up easier to manage.

Be mindful in your outreach

The list helps you decide who to contact, but good outreach still depends on context, relevance, and a message that feels specific to the creator.

What the workflow statuses mean

Suggested

Suggested creators you have not triaged yet.

To Contact

Creators you have shortlisted for outreach.

Contacted

Creators you have already reached out to.

Replied

Creators who have responded to your outreach.

To Cover

Creators who are in the follow-through stage before coverage.

Covered

Creators who have posted coverage of the game.

Not Pursuing

Creators you decided not to pursue further.

FAQ

Do you guarantee coverage?

No. SpawnRadar helps you identify likely fits and organize outreach. It does not guarantee replies, placements, or campaign performance.

Why are some creators ranked higher than others?

Because the system sees stronger relevance signals between your game and their observed interests, plus supporting context like reach and available contact paths.

Can I use SpawnRadar for both launch and long-tail work?

Yes. The same matching and workflow tools can support launch-focused outreach and ongoing marketing after release.

Do you only show big creators?

No. SpawnRadar is designed to help you find relevant fits across creator sizes. You can also filter by reach based on the campaign you are running.

Try SpawnRadar

Tell us about your game, review creator matches and start building an outreach workflow that is grounded in fit instead of guesswork.